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Testimonials – Bragging or Embracing?

Testimonials – Bragging or Embracing?

I’m never sure, when I see testimonials on an email or on a website whether they would influence me to buy from that company. With all the online ratings that are around (Trip Advisor, Trust Pilot, Google reviews etc) it’s difficult to know what is real and what is...

It’s the Little things that Count

It’s the Little things that Count

I’m a huge advocate of Good Customer Service – I train it all the time and I’m always on the look out for new ideas, so when I experience something new, I like to see if Benchmark can use it. I recently bought some stunning pearl earrings from The House of Briar (on...

The power of handling a complaint well

The power of handling a complaint well

Recently I bought a rather stunning, kimono style blouse from an upmarket store – online, in their sale. It was perfect and I thoroughly enjoyed getting dressed up in it for ‘date night’ with the hubbie during Lockdown. However – to my horror I dropped food down the...

Mince Pie Eyes

Mince Pie Eyes

I received a very late Christmas card last year – so late it arrived in January – however it really caught my eye!Being a dog lover – and owning a lurcher and a border collie – both renowned for thieving, the card made me smile!  It’s simple, cheeky and effectively...

Happy Christmas from Benchmark

Happy Christmas from Benchmark

Ho Ho Ho!  I hope you are staying safe in this very challenging world that we find ourselves in and that your business is doing well - or as well as can be expected.  I have decided not to send traditional Christmas cards this year - this doesn't mean I...

Summer 2020 Newsletter

Summer 2020 Newsletter

The Benchmark Summer 2020 Newsletter features chutney making, sale makers not order takers training course details and inhouse training information and course details.   

To shake or not to shake – that is the question!

To shake or not to shake – that is the question!

Is anyone else missing the handshake? In this time of Pandemic, masks and social distancing I have to say the one thing that I am missing – apart from hugs – is the HANDSHAKE! Meeting a prospect for the first time in business, the handshake allowed you to get the...

Lockdown leggings and outrageous online

Lockdown leggings and outrageous online

I’ve really enjoyed Lockdown in a weird way – it was a time to kick back and reflect – and even better – to enjoy the glorious weather.  My dogs have never been walked so much! But now – we are back to the ‘new normal’ – whatever that is – and I have had to re-look at...

Petrified of answering the ‘phone’

Petrified of answering the ‘phone’

Now I know I am old, however I found this old diary from 1973 when I started my first proper job (always done Saturday jobs from being 14 - washing up, serving in shops etc) and I found these words - 'petrified of answering the 'phone' and 'answered 'phone for the...