SINGLE BLOG ARTICLE
I’ve just Googled the word JARGON and there are 3 definitions:
Then I worked with a client who insisted on calling all his products and services by their short Internet code. So when talking to a prospect he’d say to me ‘They’re a great prospect for the T4298’ and I’d find cryptic notes coming through by email advising the C609a had been updated to include XYZ. Not only did I have to check what he was talking about, I had to then read the jargon on the Internet
I felt distinctly: excluded
Worse still is the TWA (three word acronym) which abounds in all realms of life. My daughters hit the teenage years with an abundance of mobile phone terminology. LOL, BTW, TTYL, BRB are examples of a few……but there are loads more!
I felt distinctly: isolated
A trainee on a Presentation Skills course I recently ran claimed that ‘jargon excluded people’ which is a very good saying, because if you’re going to sell or deliver excellent customer service, there is no place for jargon.
People like to understand what you’re talking about – they want you to use simple terms that they can understand. If you’re not sure how much they know – ask them – ‘I want to help you with this, however I need to check how much you understand before I start ………..can I ask a few questions please?’ Then check their understanding of some words.
Jargon is a killer of good communication – use it sparingly!
Now if you’ll excuse me, I’m off to celebrate a friends’ 60th birthday – BTW it’ll be a great laugh LOL