I often use mystery shopping as a pre-course training guage of the education required – and then I often do the exercise again after the training in order to evaluate the results of the training.
This can be by:
Phone
I can check:
- response time (ie number of rings)
- the quality of the response
- the accuracy of the response
- the offer of help
- the help given
- the length of time to react
- whether the expectation matched the reality
Face to face
I can check:
- opening times
- enthusiasm and warmth of welcome
- quality of service delivered
- after care if returns made
- after care in relation to complaints
- whether expectation matched the reality
Email
I can check:
- speed of response
- quality of response
- wording & phrasing
- pertinence and personalisation
- end results
- whether expectation matched the reality